WHAT DO WE DO ?
We produce natural, handmade, and eco-friendly products that are kind to both your skin and the environment.
WHO ARE WE ?
My name is Yaa Kankam and I am the Founder and Owner of the business.
WHERE CAN YOU FIND US ?
London, but we are an ecommerce store, so we ship worldwide.
When did you launch?
How and why did you come up with the idea?
When I developed a sensitivity to big named products, I began doing personal research and discovered the irritants and chemicals that lurked in the ingredients. After exploring more natural alternatives, I was blown away by the abundance of benefits it gave my skin. It became apparent to me that our skin is not as complex as others make it seem. It’s needs are simple – integrating the secrets of Mother Earth’s beauty gems.
‘Our skin is not as complex as others make it seem.’
What barriers / obstacles did you have to overcome and how did you do it?
I have faced several financial obstacles. I wanted to build this brand with simplicity in mind, but luxurious simplicity. There were a lot of unexpected costs which I had to deal with, having a reduced-price launch was essential to pull in enough sales/customers which then allowed me to pay off any debts – I have now raised my prices back to standard. I believe this was a great strategy as it allowed customers to try the product for a low price – now they know the quality of the product they are much more likely to purchase again at full price.
I have no financial background and so it has been very hard to ensure good money management (bookkeepers are very pricy), as I am the only one running the business I have taken the time out to learn to become my own bookkeeper. It is so hard to be a ‘Jack of all trades’ but I am determined to succeed!
‘We also source our raw material directly from Ghana, ensuring that we pay the women we work with a fair price.’
What is different about your product and brand?
We are committed to producing natural, handmade and eco-friendly products that are kind to both your skin and the environment. At Eboni Cosmetics, we are driven in creating safe and effective items while cultivating an inclusive community – our focus is a joy and passion for all thing’s beauty. We want each person who shops with us to feel powerful in their skin and to radiate in their admiral features. Unlike many cosmetics brands, we have an extremely short ingredients list, customers will not be confused by what our products contain. We also source our raw material directly from Ghana, ensuring that we pay the women we work with a fair price, a price that they deserve. We really pride ourselves in this and want this to continue throughout – we hope to help build communities in Ghana.
What are your plans for the future?
My plan is to become the next Lush/Body Shop, but Black owned and catering to the black community. I want to have a big brand that supports the Black community, not just for the media but all the way through, from the sourcing of raw materials to the people I employ and to my customers.
‘My plan is to become the next Lush/Body Shop, but Black owned.’
Are you looking for funding / investment?
Yes, I am looking for funding/investment. I would be able to achieve my goals a lot sooner and launch many more products with my brand. I am looking at branching out into shower gels, scrubs, fragrances and to starting a whole natural haircare line as well.