‘Who said nude has to be pink?’
WHAT DO WE DO ?
We specialise in nude nail polishes for darker skin tones.
WHO ARE WE ?
My name is Natel and I am the Founder and Owner of the business.
WHERE CAN YOU FIND US ?
When did you launch?
We officially launched on 3rd April 2019
Where are you based?
We are currently based solely online.
How and why did you come up with the idea?
Télle Moi was very much born out of a personal frustration, and attempting to fix a problem that I kept running into. I really just struggled to find a flattering nude nail polish that wasn’t just a lighter or darker shade of pink. The name Télle Moi derives from the phrase ‘tel moi’ in French which can be translated to ‘Like Me’ as I wanted everyone to be able to see colours that represent themselves.
‘Télle Moi was very much born out of a personal frustration, and attempting to fix a problem that I kept running into.‘
What barriers / obstacles did you have to overcome and how did you do it?
I would definitely say the most difficult part has been trying to establish ourselves in a very congested market.
What is different about your products and brand?
I’ve worked really hard to try and perfect the formula and colours that you can’t always find in the store. Our main USP is the range of nudes we offer, Instead of using different shades of pink, we use yellow and red undertones to try and represent skin colours more fairly. Also the formula is so important to me, I want the polishes to have a creamy texture so I try to make them as pigmented as possible.
‘We use yellow and red undertones to try and represent skin colours more fairly.’
What are your plans for the future? We will be launching a gel nude polish line very soon! But in the long term I would love to have a nail salon so I could expose Télle Moi to those that get their nails done in nail shops.