Meet the Owner: Dami Olafimihan 

When did you launch?
June 2020

How and why did you come up with the idea?
Finding the perfect shade of make-up had always been a struggle for me, during university I found myself having to mix products together to create the result I wanted. After years of producing my own lip glosses, I grew a great passion in cosmetics and wanted to expand my expertise to individuals like myself who have had the same struggle. I decided I wanted to start my own versatile range that caters to all skin tones, eliminating the stresses of mixing various products to achieve the perfect look.

‘I had to learn how to focus solely on my vision and remember why I was doing this.‘

What barriers / obstacles did you have to overcome and how did you do it?
The fear of the unknown! Not knowing whether anyone would respond positively to my brand or if anyone would purchase from me given that there are so many cosmetic brands out there. I focused so much on what other people were doing and what others with think that I forgot to have faith in myself and my brand. I had to learn how to focus solely on my vision and remember why I was doing this. This helped me build the confidence and faith I needed to bring my dream into reality.

What is different about your product and brand?
I always find it hard to answer this question as there are so many amazing brands created by so many amazing people, but I must say the thing that make this brand different from others is that it is a representation of me. All products that have and will be released are products that reflect me as a person. My vision for the brand was for it to be an extension of my personality. Gentle, fun, sincere, bold, confident and of high value and this is exactly what I want each individual to feel when using their Nude Room products.

‘I have unwavering faith that it will continue to grow and flourish into a brand much bigger.’

What are your plans for the future?
To continue building up my brand and make it a known name. I have been working on many new products which I am very excited about and can’t wait for everyone to see. I am so proud of my brand and its growth, and I have unwavering faith that it will continue to grow and flourish into a brand much bigger.

Are you looking for funding / investment?
Not at the moment.